New Market Research Report Added in MarketResearchReports.Biz Reports Database: Baby Food and Drink - US - May 2014
More than half of respondents to Mintel’s survey say they give their babies/toddlers aged three and younger adult food. While this is to be expected as babies reach their toddler years, brands can counter the potential for parents to feed their babies adult food by highlighting the specific nutritional formulation of their products and how this formulation provides targeted nutrients that benefit development and that may not always be present in regular foods.
Visit Complete Report Here: http://www.marketresearchreports.biz/analysis-details/baby-food-and-drink-us-may-2014
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Executive Summary
Overview
Healthy growth predicted
Figure 1: Total US retail sales and fan chart forecast of baby food and drink, at current prices, 2008-18
Sales driven by increasing number of babies/toddlers, rise of organic products
Slow economy and rise in breastfeeding prevent greater gains
Key players
The consumer
Respondents are most apt to feed their kids store-bought, but homemade also popular
Figure 2: Foods parents feed their children aged 2 or younger, January 2014
Parents more apt to give their kids water, cow’s milk than baby/toddler juice or formula
Figure 3: Drinks parents give to their children aged 2and younger, January 2014
More than half of respondents report loyalty to one brand of formula
Figure 4: Behaviors and preferences toward baby/toddler formula, January 2014
More than four in 10 want brands to provide more online (website/social media) deals
Figure 5: What parents would like to see baby/toddler food and drink companies provide, January 2014
What we think
Issues and Insights
Can brands persuade parents to use baby food over adult food?
Insight: Highlighting the nutrients in baby foods
How can juice brands help decelerate losses?
Insight: Reducing sugar, not diluting; adding vitamins and minerals
Trend Applications
Trend: Let’s Make A Deal
Trend: Extend My Brand
Trend: Prove It
Market Size and Forecast
Key points
Slow economic rebound limits sales growth potential
Sales and forecast of baby food and drink
Figure 6: Total US retail sales and forecast of baby food and drink, at current prices, 2008-18
Figure 7: Total US retail sales and forecast of baby food and drink, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 8: Total US retail sales and fan chart forecast of baby food and drink, at current prices, 2008-18
Market Drivers
Key points
Slow economic recovery prevents greater growth
Figure 9: US unemployment rate, by month, 2002-14
Figure 10: Attitudes toward baby food and drink, January 2014
Number of children aged three and younger expected to increase 2013-19
Figure 11: Household usage of liquid/powdered baby formula, 2007-13
Figure 12: Population projections for children aged three and younger, 2013-19
Blacks report most use of liquid/powdered formula and baby foods, cereals, juices
Figure 13: Household usage of liquid/powdered baby formula, by race/Hispanic origin, November 2012-December 2013
Figure 14: Household use of baby foods, baby cereals, or baby juices, by race/Hispanic origin, November 2012-December 2013
Organic brands will drive future sales
Figure 15: What parents would like to see baby/toddler food and drink companies provide, by gender, January 2014
Download Full Report with Toc: http://www.marketresearchreports.biz/sample/sample/206264
Competitive Context
Rate of breastfeeding increases
Homemade baby food/drink competes directly with store-bought brands
Figure 16: Foods parents feed their children aged 2 or younger, January 2014
Nearly half of parents give their babies adult food
Product recalls may scare away some parents
Segment Performance
Key points
Baby formula holds 70% share, baby food/snacks segment grows faster
Sales of baby food and drink, by segment
Figure 17: Total US retail sales of baby food and drink, segmented by type, 2011 and 2013
Segment Performance – Baby Formula
Key points
Baby formula sales impacted by breastfeeding trends, price objections
Sales and forecast of baby formula
Figure 18: Total US retail sales and forecast of baby formula, at current prices, 2008-18
Segment Performance – Baby Food and Snacks
Key points
Moderate growth predicted for baby food/snacks
Sales and forecast of baby food and snacks
Figure 19: Total US retail sales and forecast of baby food and snacks, at current prices, 2008-18
Segment Performance – Baby Electrolytes
Key points
Moderate growth expected in 2013-19, but small share overall
Sales and forecast of baby electrolytes
Figure 20: Total US retail sales and forecast of baby electrolytes, at current prices, 2008-18
Segment Performance – Baby Juice
Key points
Baby juice is drying up
Sales and forecast of baby juice
Figure 21: Total US retail sales and forecast of baby juice, at current prices, 2008-18
Retail Channels
Key points
Supermarkets sales flat; drug stores and other channels grow substantially
Sales of baby food and drink, by channel
Figure 22: Total US retail sales of baby food and drink, by channel, 2011 and 2013
Figure 23: US supermarket sales of baby food and drink, 2008-13
Figure 24: US drug store sales of baby food and drink, 2008-13
Figure 25: US other channel sales of baby food and drink, 2008-13
Browse Full Report With Toc: http://www.marketresearchreports.biz/analysis/206264
Leading Companies
Key points
NestlE S.A. leads market, registers only sales gain
Private label grows 9.3%
Manufacturer sales of baby food and drink
Figure 26: Manufacturer sales of baby food and drink, 2013 and 2014
Brand loyalty runs high for Nestlé among baby food/snack buyers
Figure 27: Key purchase measures for the top baby food/snack brands, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 30, 2012 (year ago)
Brand Share – Baby Formula
Key points
Abbott leads but drops 3.6%
Mead Johnson drops 1.4% but finds a good formula with Nutramigen
Nestle gains 16.7% with Gerber Good Start Soothe
Manufacturer sales of baby formula
Figure 28: Manufacturer sales of baby formula, 2013 and 2014
Brand Share – Baby Food
Key points
Nestles Gerber tops segment, drops slightly
Milnot and The Hain Celestials Group comprise much smaller share
Manufacturer sales of baby food
Figure 29: Manufacturer sales of baby food, 2013 and 2014
About Us
Marketresearchreports.biz is the most comprehensive collection of market research reports. Marketresearchreports.biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact US:
Office: United States
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More than half of respondents to Mintel’s survey say they give their babies/toddlers aged three and younger adult food. While this is to be expected as babies reach their toddler years, brands can counter the potential for parents to feed their babies adult food by highlighting the specific nutritional formulation of their products and how this formulation provides targeted nutrients that benefit development and that may not always be present in regular foods.
Visit Complete Report Here: http://www.marketresearchreports.biz/analysis-details/baby-food-and-drink-us-may-2014
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Executive Summary
Overview
Healthy growth predicted
Figure 1: Total US retail sales and fan chart forecast of baby food and drink, at current prices, 2008-18
Sales driven by increasing number of babies/toddlers, rise of organic products
Slow economy and rise in breastfeeding prevent greater gains
Key players
The consumer
Respondents are most apt to feed their kids store-bought, but homemade also popular
Figure 2: Foods parents feed their children aged 2 or younger, January 2014
Parents more apt to give their kids water, cow’s milk than baby/toddler juice or formula
Figure 3: Drinks parents give to their children aged 2and younger, January 2014
More than half of respondents report loyalty to one brand of formula
Figure 4: Behaviors and preferences toward baby/toddler formula, January 2014
More than four in 10 want brands to provide more online (website/social media) deals
Figure 5: What parents would like to see baby/toddler food and drink companies provide, January 2014
What we think
Issues and Insights
Can brands persuade parents to use baby food over adult food?
Insight: Highlighting the nutrients in baby foods
How can juice brands help decelerate losses?
Insight: Reducing sugar, not diluting; adding vitamins and minerals
Trend Applications
Trend: Let’s Make A Deal
Trend: Extend My Brand
Trend: Prove It
Market Size and Forecast
Key points
Slow economic rebound limits sales growth potential
Sales and forecast of baby food and drink
Figure 6: Total US retail sales and forecast of baby food and drink, at current prices, 2008-18
Figure 7: Total US retail sales and forecast of baby food and drink, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 8: Total US retail sales and fan chart forecast of baby food and drink, at current prices, 2008-18
Market Drivers
Key points
Slow economic recovery prevents greater growth
Figure 9: US unemployment rate, by month, 2002-14
Figure 10: Attitudes toward baby food and drink, January 2014
Number of children aged three and younger expected to increase 2013-19
Figure 11: Household usage of liquid/powdered baby formula, 2007-13
Figure 12: Population projections for children aged three and younger, 2013-19
Blacks report most use of liquid/powdered formula and baby foods, cereals, juices
Figure 13: Household usage of liquid/powdered baby formula, by race/Hispanic origin, November 2012-December 2013
Figure 14: Household use of baby foods, baby cereals, or baby juices, by race/Hispanic origin, November 2012-December 2013
Organic brands will drive future sales
Figure 15: What parents would like to see baby/toddler food and drink companies provide, by gender, January 2014
Download Full Report with Toc: http://www.marketresearchreports.biz/sample/sample/206264
Rate of breastfeeding increases
Homemade baby food/drink competes directly with store-bought brands
Figure 16: Foods parents feed their children aged 2 or younger, January 2014
Nearly half of parents give their babies adult food
Product recalls may scare away some parents
Segment Performance
Key points
Baby formula holds 70% share, baby food/snacks segment grows faster
Sales of baby food and drink, by segment
Figure 17: Total US retail sales of baby food and drink, segmented by type, 2011 and 2013
Segment Performance – Baby Formula
Key points
Baby formula sales impacted by breastfeeding trends, price objections
Sales and forecast of baby formula
Figure 18: Total US retail sales and forecast of baby formula, at current prices, 2008-18
Segment Performance – Baby Food and Snacks
Key points
Moderate growth predicted for baby food/snacks
Sales and forecast of baby food and snacks
Figure 19: Total US retail sales and forecast of baby food and snacks, at current prices, 2008-18
Segment Performance – Baby Electrolytes
Key points
Moderate growth expected in 2013-19, but small share overall
Sales and forecast of baby electrolytes
Figure 20: Total US retail sales and forecast of baby electrolytes, at current prices, 2008-18
Segment Performance – Baby Juice
Key points
Baby juice is drying up
Sales and forecast of baby juice
Figure 21: Total US retail sales and forecast of baby juice, at current prices, 2008-18
Retail Channels
Key points
Supermarkets sales flat; drug stores and other channels grow substantially
Sales of baby food and drink, by channel
Figure 22: Total US retail sales of baby food and drink, by channel, 2011 and 2013
Figure 23: US supermarket sales of baby food and drink, 2008-13
Figure 24: US drug store sales of baby food and drink, 2008-13
Figure 25: US other channel sales of baby food and drink, 2008-13
Browse Full Report With Toc: http://www.marketresearchreports.biz/analysis/206264
Key points
NestlE S.A. leads market, registers only sales gain
Private label grows 9.3%
Manufacturer sales of baby food and drink
Figure 26: Manufacturer sales of baby food and drink, 2013 and 2014
Brand loyalty runs high for Nestlé among baby food/snack buyers
Figure 27: Key purchase measures for the top baby food/snack brands, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 30, 2012 (year ago)
Brand Share – Baby Formula
Key points
Abbott leads but drops 3.6%
Mead Johnson drops 1.4% but finds a good formula with Nutramigen
Nestle gains 16.7% with Gerber Good Start Soothe
Manufacturer sales of baby formula
Figure 28: Manufacturer sales of baby formula, 2013 and 2014
Brand Share – Baby Food
Key points
Nestles Gerber tops segment, drops slightly
Milnot and The Hain Celestials Group comprise much smaller share
Manufacturer sales of baby food
Figure 29: Manufacturer sales of baby food, 2013 and 2014
About Us
Marketresearchreports.biz is the most comprehensive collection of market research reports. Marketresearchreports.biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact US:
Office: United States
State Tower
90 State Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
E: sales@marketresearchreports.biz
Web: http://www.marketresearchreports.biz/
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