Thursday, 29 May 2014

Social And Media Networks - UK - May 2014-Market Growth, Trends Size, Share and Forecast

New Market Research Report Added in MarketResearchReports.Biz Reports Database: Social And Media Networks - UK - May 2014

It is possibly the breadth of content that users are habituated to sharing on social networks that leads them to push content there more frequently. It is easier to post to, for example, Facebook with a link, thought, picture or video indiscriminately, than it is to find specific visual content in the right format, suitable for the persona a user has created on a photo sharing network like Instagram.

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Table of Content


Social networks
Media networks
Market data
Figure 1: The top 10 most popular social or media networks visited by PC users in February 2014, by Mintel social or media classification, May 2014

Executive Summary

The market
Figure 2: Total unique PC visitors to the top 10 social networking and media sites by unique monthly visitors, March 2011, March 2012, March 2013 and February 2014
Market factors
Big services are focusing on messaging activity
User growth is slowing for established social sites
Added focus on privacy across the market
Companies and products
Figure 3: Share of total unique visitors to the top 10 most visited social or media sites in the UK, March 2011, March 2012, March 2013 and February 2014

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The consumer
Social and media networks used
Figure 4: Social and media networks used by consumers, February 2014
Frequency of usage of social and media networks
Figure 5: Frequency of usage of social and media networks, February 2014
Activities carried out on social and media networks
Figure 6: Consumer uses for social and media networks, February 2014
Interactions with brands and products on networks
Figure 7: Interaction with brands and products on social or media networks, February 2014
Figure 8: Networks on which consumers carried out activities, February 2014
Use of networks outside of the home
Figure 9: Consumer attitudes to using social and media networks out of the home, February 2014
Advert preferences
Figure 10: How consumers would prefer adverts on social networks to be improved, February 2014
Figure 11: Network type consumers would prefer to be ad-free, if possible, February 2014
What we think
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Issues and Insights

Facebook is trying to transition one social audience to multiple media audiences
The facts
The implications
Device activity is shifting
The facts
The implications

Trend Application

Trend: Locavore
Mintel futures: East Meets West

Market Drivers

Key points
Big services focus on messaging features
Figure 12: Year-on-year global growth in usage of mobile applications, by category, 2012-13
Figure 13: Global user counts of selected cross-platform messaging applications, March 2014
Figure 14: Text messages and internet-connected messages sent in the UK, 2007-13
Figure 15: Personal device ownership, November 2009-December 2013
Facebook’s messaging activity
Google+ and Twitter’s messaging activity
User growth slows for social stalwarts
Small added focus on privacy

Who’s Innovating?
Key points
Twitter Update Alert brings greater immediacy to usage
Twitter also allows purchasing of goods directly through the service
We Heart It introduces Collections to drive brand engagement
Music channel Kerrang! uses Twitter to choose radio content

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